Scott's Corner

Happiness Marketing and Who Is Real?

A Big Smile Please

How about a smile? A smile and a hand shake would be nice too.

My name is Scott Kelley and I am a little bewildered by the posture of marketing using networking to meet like minded people. For example, I can ask a question and I get no response. I will ask another question and get no response. I figure it must be my strange question. Or, no one really has an interest in the question. Or no one even finds it to be a humorous question. What’s Up with That?

One thing I have tried, and it seems to work most the time to meet people. Is I just write them and thank them for being a friend, following or I even commenting on their blogs. I will go look at what they are promoting or selling. It then gives me a reason to write them again and ask a question or maybe I will have a solution to an obvious problem I saw when visiting their site. You also may have an interest in it and what they are doing. Who knows, just reach out and check them out, make a comment and maybe you will make a connection. Sounds like a lot of work but it is worth doing.

I go out of my way to say something to most real people that cross my desk. I hope you understand or have at least experienced where it doesn’t seem like anyone is real. No one writes you and no one responds with authenticity. I sometimes will write the person, comment on their blog and say something good and nice and I never even get a Boo back from them. What is up with that?

I wish I could put my finger on it, what it takes to be real. Why do you follow someone? Is it to build your list of contacts? Why would anyone follow me or you? Is it to build their contacts? This seems to be the attraction, building a big list. But is it static? I mean, after all, if no one interacts with trust and meaning and to have or create solutions then why respond. So is it that there is no Value? Is there any value that anyone of us are giving that isn’t worth $7, $47, $97, $197 and $497. Why in the heck is everything one of those prices when someone is selling their own digital information?

To me it looks like the same guy selling stuff under different names. Do you think that is possible? After all I can testify that I have never talked to or had a personal email from any product I have purchased. Should I question that a group of people are controlling a bit of the info products we see that made thousands in a day. I don’t know about you, but I am questioning who owns what and who is selling what, alias names, alias websites, directing me from here to there in a secrecy so I can not tell who I am really buying from.

I am a little feed up with it.

We can name names, because I don’t think some of these people are real. Have you got one of those phone calls from a guy who says he knows the guy you see show up in your email? Ask to talk to the owner next time. They are not there and nor will they ever be there for you before or after you spend your money on the next revolutionary product that you must have to really show you there is no map or system, only un answered questions still. Truth is, who are these people, really?

I know automation is what everyone wants and to have a viral funnel of attraction to our business but it does take some work. What I have noticed is how a product goes viral. It is a spin down effect. Picture the people you don’t even know that have email list the size of New York City. And some of them have a list of power. It is a private list of webmasters. In one fail swoop and the click of a the mouse of  they email one another and let the trickle down effect happen to hundreds of email lists through one another and create traffic to a sales page. Instant over night sales with a click and letting other people sell it for them through the ranks of the click marketers.

With all the ways to market these days email is king when it comes to long term business revenue in the virtual digital world. We are all looking for new customers and most material sold today is on that subject in one way or another. You name it, it is out there, one I have not seen is “How to Sell to Your Relatives”. One thing all these guys have said that the money is in having your own product. You can cut your teeth selling other peoples material or products and learn to market, create your own product, and buy resale right products and products you can rebrand.

Selling a service is another great business but is more in the self employed arena not a business. You could sell graphics, write articles, send emails, comment on blogs, make web sites or create copy. When you’re good at it you could give speeches and consult. But when it comes to the basics of marketing and duplicating a business model with diligence and commitment anyone can do it. But first I suggest being you and always being real.

Scott Kelley has been in business for 15 years serving customers over and over again!

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